Catherine Middelkamp
FREE CHECKLIST
Find out if AI assistants can find your brand
A two-page printable checklist with ten pass-or-fail checks in five parts: ask the machines, check the door, name your category, mark up who you are, and score yourself. Work through all five in about half an hour and finish with an honest score out of 10.
  • 2 pages
  • 5 parts
  • Free, unsubscribe anytime
WHAT'S INSIDE
Five parts, one honest visibility score
These are the first checks I run whenever I look at why a brand is invisible to AI assistants.
What you'll know
  • What AI says about you
  • Whether crawlers can read you
  • Your one classifiable category line
  • Markup that names your brand

01

Ask the machines about you
Put two questions to ChatGPT, Claude, Perplexity and Gemini to see whether they know you and recommend you.
8 min

02

Check the door and the text
Confirm AI crawlers aren't blocked in your robots.txt and that your key facts are real text, not images.
5 min

03

Name your category
Decide on the one plain sentence that classifies your business, and make sure no age gate hides it.
5 min

04

Mark up who you are
Run your homepage through a free schema validator, then line up your name and description on every profile.
6 min

05

Add answers, then score
Check your top five questions and your outside mentions, then total your score to see which fix comes first.
6 min
Is this checklist for you?
It's made for owners of ad-restricted brands, independent shops and solo founders who want AI assistants to describe them accurately.
TODAY
Where you might be now
  • AI assistants never mention your brand
  • You're unsure what crawlers can see
  • Your homepage leans on vague euphemisms
  • Your name differs across your profiles
AFTER HALF AN HOUR
Where the checklist takes you
  • You know exactly what AI says about you
  • You know which crawlers can read your site
  • You have one plain sentence machines can classify
  • One name and description everywhere you appear
Catherine Middelkamp
Author of FOUND and AI visibility auditor
I wrote FOUND for brands that can't simply buy their way into view, and this checklist is the first thing I'd have you run. In half an hour it shows where the machines lose sight of you, so you know which fix to start with.
  • Sixty habits for machine-readable brands in FOUND
  • Plain-language fixes for each check
  • A score you can track every quarter
Your visibility score is thirty minutes away
© Catherine Middelkamp. All rights reserved.